Between platform bans, user movements and notable departures, Jan. 2025 is marking a distinct shift ... [+]
As TikTok resumes service following its brief ban, a Meta boycott is now underway in response to the company's significant platform changes. The company recently ended its third-party fact-checking program in the United States, loosened content moderation policies around political discourse and has faced criticism and scrutiny due to user reports of Democrat-related content being blocked or hidden on Instagram — all moves that critics interpret as aligning with the incoming Trump administration.
In response, R.E.M. frontman Michael Stipe announced a campaign called "Lights Out Meta" via his Instagram account. Calling for a weeklong boycott of all Meta platforms from Jan. 19-26, the protest encourages users to log out of Facebook, Instagram, Threads, Messenger, WhatsApp, Giphy, Meta Quest and Ray-Ban Meta smart glasses.
"Please consider doing the same so corporations like Meta can imagine there might be consequences for helping advance the far right in America and worldwide," Stipe wrote in his Instagram post. "Or are we too addicted we can't log off even for one week?"
His question resonates at a time when Meta's platforms dominate social media usage. According to a California State University study, around 10% of Americans are addicted to social media. Meta boycott aside, the platform still maintains a substantial user base, with close to two-thirds of Americans on Facebook, approximately 170 million Instagram accounts in the U.S. and almost 100 million WhatsApp accounts.
The TikTok Effect
TikTok's turbulent week saw the platform banned for just 12 hours.
This past weekend demonstrated users' willingness to switch platforms when TikTok became unusable late on Saturday night. The shutdown followed a Supreme Court decision, leaving 170 million American users unable to access the platform. Users encountered a stark message — "A law banning TikTok has been enacted in the U.S. Unfortunately, that means you can't use TikTok for now." By Sunday afternoon, however— approximately 12 hours after the initial shutdown — TikTok began restoring service.
RedNote, a Chinese lifestyle platform known as Xiaohongshu in its home market, experienced an unprecedented surge in users, with the platform's daily active users in the U.S. jumping from fewer than 700,000 to approximately 3.4 million in a single day, propelling it to the top spot on Apple's U.S. App Store.
Other established platforms also moved quickly to capture TikTok's audience. X rival Bluesky introduced a TikTok-style vertical video feature called Trending Videos, while X also announced an "immersive new home for videos." Instagram also launched Edits, a video editing tool positioned to compete with TikTok owner ByteDance’s CapCut editing app.
Meta Boycott: A Moment Of Truth?
Meta CEO Mark Zuckerberg faces increased scrutiny from critics in relation to the company's recently ... [+]
For Meta, the timing of the Lights Out boycott presents specific challenges. The company faces scrutiny from international regulators, particularly in the European Union, where officials are examining compliance with the Digital Services Act following Meta's U.S. policy changes.
Responding to criticism on Threads, Mark Zuckerberg wrote that "I'm counting on these changes actually making our platforms better. I think Community Notes will be more effective than fact-checkers, reducing the number of people whose accounts get mistakenly banned is good." He added that while "Some people may leave our platforms for virtue signaling... the vast majority and many new users will find that these changes make the products better."
Meanwhile, notable figures have announced their departure from the platform. Stanford law professor Mark Lemley, who represents Meta in a copyright dispute involving artificial intelligence, posted on the platform that he would drop Meta as a client, writing that he "struggled with how to respond to Mark Zuckerberg and Facebook's descent into toxic masculinity and Neo-Nazi madness," as reported by NBC News.
The Future Of Social Platforms
The current period of change suggests a potential shift in how users engage with social platforms. The brief TikTok shutdown demonstrated both the vulnerability of established networks and users' ability to rapidly adopt alternatives.
For social media platforms, success may depend on balancing user expectations with business interests, while navigating regulatory requirements across different regions. As the Meta boycott unfolds and questions remain about TikTok's long-term status in the U.S., the social media landscape continues to evolve. Whether these changes lead to lasting shifts in user behavior or platform policies, remains to be seen.
